'Nudge' economist wins Nobel prize
'Nudge' economist wins Nobel prize.
Congratulations to Professor Richard Thaler - a founding father of behavioural economics and the man who coined the term 'nudge'.
His theories and work have been hugely influential in our work - helping people to make better choices for everyone's benefits.
All change for the 'forest' line
Willesden Green tube station has been transformed into a wild woodland for anti-gum littering campaign.
A wild woodland
forest sprung up around London’s Willesden Green tube station today as the
Chewing Gum Action Group launched this year’s campaign to reduce gum littering.
The Chewing Gum Action
Group (CGAG) has created the UK’s first tube station surrounded by a pop-up
woodland, named Gum Forest, to raise awareness around responsible gum disposal.
conducted on behalf of Wrigley in 2016, discovered that people’s perception of
how natural a space is influences whether they’re likely to drop gum there so CGAG hopes the appearance of the
Gum Forest, a rural woodland in a urban space, will prompt people to change
their attitude to dropping gum – no matter where they are.
Emma Kenny explains: “There are many psychological reasons why people litter,
for the most part it's simply thoughtless behaviour, an individual’s incapacity
to understand how such a seemingly small action can lead to unnecessary and
needless environmental damage.
is this disregard for our outside surroundings that in return affects our
happiness and wellbeing. There is an abundance of research that evidences how
our local environment impacts on our state of mind. The cleaner and more
well-kept our surroundings, the calmer, more relaxed and in control we feel as
Though the forest will
live at Willesden Green in Brent for just one day, Brent’s Gum Forest will
live on, by being divided up between Brent’s community gardens.
is one of 44 local authorities and partners from across the UK taking part in
this year’s campaign, displaying campaign materials on poster sites, monitoring
gum litter and running Gum Forest creative activations. This year’s
campaign has seen a huge jump in participating councils, with three times more
areas taking part compared to 2016. For more information, please visit chewinggumactiongroup.org.uk,
or join the conversation using #gumforest and #binityourway.
Ethnographic research carried out from January-March 2016 in four UK
locations – Southampton, Kettering, Doncaster and Islington. The research
included 160 hours of observation, 40 on street interviews and 16 long
Water water everywhere
But our research shows we don’t always know when we
can ask for it.
Awards season at Keep Britain Tidy
We are used to giving out awards ourselves but it is a real honour to be nominated for some too
Good luck to all the teams, we'll be keeping our fingers crossed. And we aren't just getting nominated for awards, we are winning them too ...
Calling for new journal articles
Do you work in or research litter or environmental quality? Want to be published?
Our Centre for Social Innovation publishes the country's only journal on litter and environmental quality. The first issue was hugely well received, even featuring in the national press (download issue one now). We are now looking for submissions for the next issue.
The Journal of Litter and Environmental Quality is a bi-annual, open-access, peer-reviewed journal that shares and discusses research that has been carried out by academics, practitioners and wider stakeholders into litter and environmental quality. The Journal is available online and through a limited print run. The purpose is to highlight the latest research in this area, to stimulate further research and encourage the use of research to develop practical innovation on the ground.
We are interested in a broad range of article submissions around the issues of litter and environmental quality. Topics of interest could include articles about specific litter types (e.g. packaging, cigarettes, wrappers), marine litter, monitoring and evaluation, packaging, research methods, social impact, environmental impact, behaviour change, personal impact, enforcement, private land, partnership working, public spaces (e.g. beaches, parks and waterways), innovation and community engagement.
There are two editions per year, one in the summer and a second in the autumn. Submissions are taken on a rolling basis, but the deadline for the 2nd edition has been extended to mid-October 2017. Please try to submit your article as early as possible to enable us to have time to have it reviewed.
All the information you need is available in our call for articles document. If you are unsure if the article you have written or are considering writing is suitable for Journal of Litter and Environmental Quality, please get in touch and we will be able to advise you on suitability.
‘Beacons of litter’ act as magnet for more rubbish
Research by our Centre for Social Innovation published today in the inaugural edition of our Journal of Litter and Environmental Quality.
New research by our Centre for Social Innovation has found the presence
of large, brightly-coloured items of litter – crisp packets, bottles, chicken
boxes and sandwich boxes – act as a ‘beacon’, giving others permission to drop
their rubbish and that keeping areas free from these ‘beacons of litter’
reduces overall littering.
The research is published today in the inaugural edition of our Journal of Litter and Environmental Quality.
Our ‘Beacons of Litter’ social experiment involved cleaning three areas
in two locations - Stourbridge in the West Midlands and Stoke Newington in
north-east London - so that they were completely free of litter, we then
planted ‘beacon’ items in one location, other smaller litter items, including
tissues and small pieces of paper, in a second and leaving a third area
litter-free as a control.
We monitored the sites to see how people behaved and how much litter
accumulated and the results were clear. The experiment was repeated six times
over two weeks, with a total of 72 hours of observations monitoring taking
In places where the ‘beacons of litter’ were present, we found 35% of
people littered their rubbish. In the areas where the smaller items were
placed, that percentage fell to 22% and in the control, where no litter was
placed, the percentage who littered was 17%.
We also discovered that people were more likely to drop ‘beacon’ items
if other ‘beacons’ litter was already present - 41% of people observed dropped
drinks containers, plastic bags and other ‘beacons’ items but this fell to just 11% in the
‘other’ condition and 10% in the control.
Journal of Litter and Environmental Quality is available to download now.
We welcome country’s first-ever Litter Strategy
In it the Government backs our Eco-Schools programme to educate the next generation
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